I discovered Amazon’s secret Fireplace TV Stick that I am going to wager you by no means knew existed

Often, whenever you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry varied streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I instructed you there’s an Amazon Fireplace TV Stick designed for one thing apart from streaming?

That machine exists and is named the Amazon Signage Stick. It seems identical to an everyday Fireplace TV Stick, however because the identify suggests, it is meant to show your TV into digital signage fairly than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies fairly than on a regular basis shoppers, which retains it comparatively below the radar on Amazon. Nonetheless, if you happen to’re into streaming gadgets, I discover it fascinating how Amazon has tailored its common Fireplace TV Stick into a tool with a completely completely different function — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works identical to a Fireplace TV Stick, however is immediately built-in with completely different CMS suppliers

The Amazon Signage Stick features very like an ordinary Fireplace TV Stick, plugging immediately into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Just like the Fireplace TV Stick 4K Max, the Signage Stick incorporates a quad-core processor and Wi-Fi 6E. Nonetheless, not like the Fireplace TV Stick, which has a number of variations, the Signage Stick is on the market in just one model and prices $100, which is $40 costlier than the Fireplace TV Stick 4K Max.

What primarily units the Signage Stick aside from Amazon’s Fireplace TV Sticks is its integration with varied CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 completely different suppliers proper out of the field. A number of the supported platforms embrace ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. A whole checklist of CMS suppliers is on the market on Amazon’s website.

Whilst you can technically use an everyday Fireplace TV Follow a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} resolution. Amazon additionally gives an app particularly for the Signage Stick that permits you to arrange and monitor all of your related gadgets. Moreover, the Signage Stick gives a safer system, together with a “safe boot loader, knowledge encryption, and common updates that maintain signage protected and working easily.”

Though it does not stream Netflix, I discover it fairly cool how Amazon has tailored its machine for a completely completely different function. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I am unable to communicate to its precise efficiency. Nonetheless, it at present has a 4.2-star score on Amazon, which suggests it has been well-received by among the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s at present solely obtainable within the US, the e-commerce big plans to roll it out to further nations in 2026 (through Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the corporations are totally separate.

Should you merely wish to watch TV reveals and flicks, Amazon’s Fireplace TV Stick is certainly what you need. Nonetheless, if you happen to’re a enterprise proprietor skilled with Fireplace TV Sticks, Amazon’s Signage Stick could possibly be helpful to you.