If Apple sticks to its standard schedule, we should always see the corporate reveal its newest lineup of smartphones: the iPhone 17 fashions. The brand new fashions will come outfitted with the latest iOS 26 features preinstalled, together with no matter further options Apple reveals on the launch occasion. However since we nonetheless have to attend a number of weeks (presumably) till the iPhone occasion, we are able to at the least speculate what the brand new telephones will appear like. As with most unreleased iPhone fashions, rumors and leaks have trickled in concerning the {hardware} facet forward of the official introduction. This is what we’re anticipating and what we are able to moderately assume we’ll get from Cupertino in September.
How a lot will the iPhone 17 value?
Apple’s announced plan to expand US-based manufacturing partners appears to present it at the least some shielding from the steepest Trump administration tariffs which have already triggered value will increase on every little thing from Switch consoles to high-end cameras to Sonos speakers. However provided that President Trump’s commerce insurance policies can change from week to week, and Apple’s persevering with reliance on Asia-based provide chains, value shocks stay an ongoing risk. The larger query is: Will Apple soak up any greater prices, or cross them on to customers?
If costs do creep up, Apple could select to pair it with an “improve.” Contemplate this current rumor posted by MacRumors from a leaker often known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line could begin at 256GB, doubling the present 128GB baseline. Whereas that may very well be accompanied by a price increase of $50, Apple might at the least pitch it as a “higher worth.” That stated, the corporate doubled the default RAM of its Mac computers from 8GB to 16GB at no additional value in 2024 — however that was earlier than the present Trump tariff cycle began.
When will the iPhone 17 collection be introduced?
Most years, the flagship smartphones are launched in September. MacRumors highlighted a narrative initially reported by iphone-ticker.de that the Apple iPhone 17 occasion may very well be Tuesday, September 9, in response to data gleaned from German cell phone suppliers.
It is nonetheless too early to have the particular dates; some years, Apple solely provides every week or two of lead time between sending invitations and internet hosting the occasion. However years of previous precedent present that someday in September needs to be when the 17 fashions make their debut. This household of smartphones could be the final to comply with that pattern, nevertheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 might be split right into a pro-tier announcement within the fall and a normal mannequin announcement the next spring.
What is going to the brand new iPhone 17 lineup embrace?
Design leaks recommend that Apple is constructing an ultra-thin smartphone, prone to be named the iPhone 17 Air to match Apple’s ultralight laptop computer designation. Bloomberg‘s Mark Gurman, usually a stable supply of superior intel about Apple, reported in January that the iPhone 17 Air might be outfitted with a fundamental A19 chip and can solely have a single digital camera lens. It might additionally use Apple’s new in-house modem, which was launched in February on the iPhone 16e. Extra particulars about this growth could leak forward of September, however that is what we all know for now.
An investor be aware from Apple analyst Jeff Pu indicated that the Air could have a titanium body. If his studies are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that metallic; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be fabricated from aluminum, which is oddly a lighter materials than titanium. Different hypothesis had urged that the Air would use a mix of aluminum and titanium, so the precise supplies might not be recognized till the official announcement.
Moreover, an August 4 MacRumors report says the inner battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver blog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional facet by facet. The identical account claimed the 17 Air’s battery capability was a mere 2,800 mAh, MacRumors notes. (That is under the battery capability of present iPhone 16 fashions.)
A current rumor from Majin Bu, whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Professional could have higher wi-fi sign power due to an up to date antenna design. The person posted a render on X that exhibits a brand new antenna system that wraps across the iPhone 17 Professional’s supposedly wider rear digital camera bump. Once more, it is a render, not a real-world picture. That stated, we will not knock the aim of higher wi-fi reception, so we’re hoping this one has a level of fact to it.
Every new roster features a base mannequin, however through the years, Apple has shaken up the number of telephones it gives. Most probably there might be an iPhone 17 and an iPhone 17 Professional. Apple has additionally dedicated to the dimensions issues philosophy, and has been constructing an iPhone Professional Max possibility with a fair larger display screen and higher battery life; the 17 roster will virtually actually have one as nicely.
The brand new Professional iPhones are stated to have a full-width “digital camera island” on the rear, which might mark the primary time an Apple mannequin opted for that design. This function could be seen within the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the actual deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is pretty much as good as ours.
The iPhone 17 Air appears primed to take the place of a possible iPhone 17 Plus. For the reason that iPhone 16e was solely simply launched in February at a surprisingly high price point, it appears unlikely that there might be a brand new addition to that decrease finish of the spectrum, the fashions that had been beforehand referred to as SE.
On the very least, it sounds just like the iPhone 17 Air will not take away the charging port and rely solely on wi-fi connectivity. Bloomberg stated that whereas Apple had investigated making the iPhone 17 Air and not using a single port, the corporate (luckily) modified plans. He additionally says that the rumored telephone could have a 6.6-inch display screen and embrace the Dynamic Island and Digicam Management button. Lastly, the worth is rumored at $900 — possible greater than the usual iPhone 17 however lower than the Professional.
We have additionally gotten what appears to be a dependable have a look at what the colour lineup might be for the brand new smartphones. Macworld reported that the iPhone 17 might be accessible in black, white, metal grey, inexperienced, purple and lightweight blue. The iPhone 17 Air will reportedly have 4 shade choices: black, white, mild blue and lightweight gold. Whereas the Air colours might be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.
On July 30, Tom’s Guide highlighted an X submit from Sonny Dickson — a longtime and usually dependable leaker of unreleased iPhone data — exhibiting “dummy” iPhone 17 fashions within the new colours that had been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it is fascinating to see how the design and shade rumors translate right into a real-world feel and look.
What is going to iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and can match the identify of every new working system to the yr it is launched. So when the following wave of iPhones hits, they will be operating on iOS 26.
On the design facet, the smartphone OS launched in the course of the huge developer showcase took a contentious method dubbed Liquid Glass. Apple has been scaling down the quantity of transparency results within the subsequent beta checks of iOS 26, however it is going to nonetheless have a glass-like visible.
The function checklist contains huge and small updates. On the extra impactful facet, the Cellphone and Images apps have been redesigned. There might be a number of options leveraging synthetic intelligence, similar to stay translation capabilities coming to Cellphone, FaceTime and Messages. Apple can also be at the moment testing a delicate content material warning for baby accounts that can freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can also be launching Visible Intelligence, which can use AI to seek for components in a picture.
iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the sluggish risers on the market, iOS 26 will lastly allow you to escape the tyranny of the nine minute snooze alarm.
The subsequent iOS is now accessible as a public beta. Listed here are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is compatible with all fashions again by way of iPhone 11.
What different merchandise are anticipated to be launched alongside the iPhone 17?
If Apple follows its standard sample, the iPhone 17 might be introduced alongside new Apple Watch merchandise. That may be the Apple Watch Sequence 11 (if Apple sticks to the identical naming scheme), and possibly an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They’re going to all run watchOS 26, in fact.)
Different potentialities — and that is, once more, hypothesis — might embrace refreshed Apple AirPods Professional (which acquired its last big update in 2022) and possibly new AirTags trackers (first launched in 2021).
However realizing Apple would not wish to take the highlight off its star performer — the iPhone — these equipment might come someday later within the yr (if they seem this yr in any respect). The identical goes for rumored refreshes of the Apple TV and HomePod mini, that are additionally getting lengthy within the tooth.
Do not anticipate any Macs or iPads, nevertheless. Apple has not too long ago been holding laptop updates for late October (because it did final yr with the brand new M4 Macs).
Replace, August, 13, 2025, 10:02PM ET: Added an inventory of the merchandise which are anticipated to be launched alongside the iPhone 17s.
Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.
Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and studies about iPhone 17 pricing.
Replace, August 6, 2025, 4:05PM ET: Added newest particulars concerning the potential iPhone 17 occasion date.
Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks concerning the iPhone 17 fashions.
Replace, August 1, 2025, 8:15AM ET: Added new images exhibiting potential iPhone 17 colours.
Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors concerning the iPhone 17, and up to date data on the iOS 26 public beta.
Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, potential supplies for the Air, and the colour choices for the totally different fashions.
Replace, March 17, 2025, 2PM ET: Added particulars concerning the rumored value and options of the iPhone 17 Air.
Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech’s new video that claims to disclose particulars from a leaked iOS 19 construct.
Katie Teague contributed to this story.
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