TikTok’s new ‘bulletin board’ function lets creators ship updates to their followers’ inboxes

TikTok launched a brand new “bulletin board” function for creators that permits them to blast out updates on to their followers’ inboxes. The thought is much like broadcast channels on Instagram or Telegram’s one-way messaging function.

Individuals who choose to affix a creator’s bulletin board will obtain updates of their TikTok inbox. Updates can embody textual content, hyperlinks, polls or images; in addition to different TikTok posts or lives. Followers who be a part of a board can react to messages however will not have the ability to remark or reply like a typical DM or publish. In response to TikTok, the function could possibly be particularly helpful for musicians and artists, because it permits them to share new songs and provides followers a method to “pre-save” an upcoming launch.

For creators with a big following, having a bulletin board might assist streamline their capability to work together with followers with out having to wade via an overloaded inbox or publish separate video updates. It additionally offers them a method to get their work (together with hyperlinks to non-TikTok content material) in entrance of their greatest followers with out counting on the whims of the app’s advice algorithm.

Bulletin Board is out there now to all creators over the age of 18 with 50,000 or extra followers. TikTok customers can discover and be a part of bulletin boards on creators’ profiles.